UIJUI Ltd is a privately owned Finnish company whose purpose is to create sustainable international growth through domestic design.
The company, which started in 2006, has gradually moved into industrial design and manufacturing. The founder and designer Aaro Martikainen has a versatile background within Finnish industrial design and architecture.
"The best asset of a designer-driven company is creativity. When properly used, it allows for unbelievable efficiency in terms of resourcing."
During 2011-2017 UIJUI Ltd focused on building an international production and logistics chain within the EU. After a thorough testing and prototyping phase, the company launched its firs product Loungechair C40 in 2018.
"The Loungechair C40 is the first product within our new strategy. Straightforward production process and scalability are based on the simple design."
The main goals of UIJUI Oy in the near future are to increase sales in Finland and build an international network. The entire product family will achieve production capacity during 2018-2019.
"We have strong roots. The unbiased design combined with a Finnish identity is a competitive advantage. It helps us to stand out from our competitors globally."
-Aaro Martikainen, Founder