UIJUI Oy is a privately owned small Finnish company whose purpose is to create sustainable international growth through domestic design.
The company, which started in 2006, has gradually moved into industrial design and manufacturing. The founder and designer Aaro Martikainen has a versatile background within Finnish industrial design and architecture.
"The best asset of a designer-driven company is creativity. When properly used, it allows for multiple exploitation of resources."
In 2011-2017, UIJUI Oy has focused on building an international production and logistics chain within the EU. After a thorough prototype phase, the company launched its first new product Loungechair C40LE in 2018.
"The Loungechair C40LE is the first product in our new strategy. Straightforward production process and scalability are based on the simple design."
The main goals of UIJUI Oy in the near future are to increase sales in Finland and build an international network. The entire product family will achieve production capacity during 2018-2019.
"We have strong roots. The unbiased design combined with a Finnish identity is a competitive advantage. It helps us to stand out from our competitors globally."
-Aaro Martikainen, Founder