UIJUI is a Finnish furniture series whose first product, UIJUI Loungechair C40LE, was launched in the summer of 2018.
The series is designed by Finnish industrial designer and architect Aaro Martikainen, who says the products are based on simplicity.
"Simple solutions are the best. The effortless design is timeless. The solid structure is incredibly durable."
Products made of birch plywood are suitable for both public and private use. Thanks to its high-quality materials, the products can withstand even the outdoors.
"The Finnish word UIJUI is a playful equivalent to the expression 'Wow'. It refers to a surprise. The reduced design conceals versatility. These products find their place again and again."
- Aaro Martikainen, Main Designer