UIJUI is a Finnish furniture series whose first product Loungechair C40 was launched in the autumn of 2018.
The series is designed by Finnish architect and designer Aaro Martikainen, who says the products are born from simplicity.
"Simplicity resolves the complex challenges of the products in a unique way. It minimises materia while maximising durability as well as allows for an environment friendly production.”
Products made of birch plywood are suitable for both public and private use. Thanks to its high-quality materials the products withstand to some extent even outdoors.
"The Finnish word UIJUI is a playful equivalent to the expression 'Wow'. It’s present when complex challenges crystallise into beautiful simple solutions.
- Aaro Martikainen, designer